Business Research Methods: A Practical Approach - 610 Pages عرض مجاني

Key Features:

• Cameron and Price believe that this is because students struggle to relate the content in research methods textbooks to their own situations.
• Texts are written from an academic perspective which can be difficult to relate to a practical research project.
• Business Research Methods takes a real-world, practical approach, making the research process more relevant, meaningful and effective for students.

Product Description 

Organizations need research, and managers have to be able to commission, judge and use others' research as well as conduct research themselves to inform business decisions. Business Research Methods helps you understand the challenges of carrying out worthwhile research into significant issues and develop a wide range of research-related professional skills. Guiding you through the process of selecting, carrying out and reporting on a successful research project, it breaks down the research process, from exploring the literature and crafting a research proposal to practical research management and addressing the transferable skills of project management and communication.Business Research Methods places research firmly in the real world, exploring why research is done and how to ensure that projects are meaningful for organizations. Examples and case studies, including examples of students' projects, give learners with little or no work experience a meaningful context in which to relate their own projects. Online supporting resources for lecturers include an instructor's manual with additional activities and supporting handouts, lecture slides and figures and tables from the text. Resources for students include web links, templates, quizzes, activities, examples of practice and sample questionnaire results for students.

Specifications:

Brand - Grantham Book Service

Title - Business Research Methods: A Practical Approach

Type - Read & Learn

Number of Pages - 610

Language - English

Format- Paperback

Author - Sheila Cameron, Deborah Price

Publisher - Excel Books

Items Included in the Package:

1 Book