Thinking, Fast and Slow Book - English Freeoffer

Key Features:

• Revolutionary Framework - Explores the highly influential 'dual-process' theory of the brain (System 1 and System 2) to clearly explain the mechanics of human thought, cognitive biases, and decision-making.
• Expert Authorship - Written by the late Daniel Kahneman, a globally revered intellectual and the winner of the Nobel Memorial Prize in Economic Sciences for his pioneering work in behavioral economics.
• Actionable Insights - Equips readers with practical techniques to recognize mental glitches, avoid common cognitive pitfalls, and make more rational, effective choices.
• Global Phenomenon - A massive, multi-million-copy international bestseller that has fundamentally transformed how the worlds of business, finance, and psychology understand human behavior.
• Paperback Edition - This specific paperback edition is published by Penguin Books, successfully translating decades of dense academic research into a highly engaging, accessible narrative.
• Broad Appeal - An absolute must-read for business leaders, investors, students, and anyone fascinated by the hidden, often surprising workings of the human mind.

Product Description:

Why is there more chance we’ll believe something if it’s in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.